Essilor has asked eye care professionals to showcase how they are creating displays in-store using promotional materials following a campaign to boost patient engagement and store performance.
The company has challenged practices that are part of Essilor Experts customer partnership programme to submit a photograph of their best displays into a competition. Competition winners will be rewarded with one of five prizes, including a professional photoshoot to develop marketing materials, luxury hampers and Amazon gift cards.
Managing director at Essilor, Tim Precious, said:
‘The Essilor Experts programme helps to drive traffic to stores, engage patients and support practices with improving business performance and efficiency. It anticipates the needs of patients to help keep ECPs ahead of their competition and support their path to growth. We are continuing to evolve our offering to ensure that new content and tools are made available for our customers.’
To enter, Essilor Experts must take a picture of Essilor Expert materials from the welcome pack in their practice and upload them to the EssilorPRO portal.
Entries end April 30th, with winner announcements in May.