Bayfields Opticians and Audiologists has appointed Rob Ormerod as head of audiology to lead a rollout of hearing services at the group’s 38 practices and to lead recruitment drive.
Ormerod holds previous experience as a retail excellence manager at hearing aid retailer Amplifon. Also having held previous roles in commercial management across audiology and the wider health sector for 17 years, including Boots Hearingcare and the NHS.
He commented: ‘There is a great mix of very talented people already within the business, and in coming months, recruitment will be a priority to ensure we can expand audiology services at the pace and level of quality we want to achieve.’
Royston Bayfield, CEO and founder of Bayfields Opticians and Audiologists, commented: ‘To have someone of Rob’s calibre join our audiology division puts us in fantastic stead to continue improving on our service delivery, ensuring that every Bayfields practice across the country offers the highest standards of hearing care possible. We’re thrilled he’s joined the team and look forward to seeing how he shapes our future.’
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