Bayfields Opticians and Audiologists has acquired 11 practices, taking the independent group’s total to 33 sites. Bayfields aim to expand to 50 by 2023.
Bayfields received investment from BGF in 2020. This helped them to purchase practices such as Cottom and Glaister Optometrists in Lytham St Annes and Duffield & Duffield Ophthalmic Opticians in South Woodham Ferrers.
Royston Bayfield, CEO and founder of Bayfields Opticians and Audiologists said: We’re delighted to welcome each business into the Bayfields family, as we look to expand our presence in key locations across the country.
‘Each practice has built up a strong reputation within the local community, and we intend to harness that trust and brand recognition, while introducing new services in certain locations. Above all, we intend to maintain a strong focus on enhancing the client journey – something which has been under constant review and refinement during the pandemic.’
Practices acquired in the south include: two Simon Pestell practices in Lightwater, Surrey and Sunninghill, Berkshire; Houghton White Optometrists in Ewell, Surrey; the Optical Shop in Staines, Surrey; Meryl James Opticians in Loughton, Essex; and MB Bellmore Opticians in Clapham, London.
Bayfield have also acquired practices in the North West and in Yorkshire. These practices include: Mullen Opticians in Chester, Pinningtons Opticians in Northwich, and Bunnington & Thurling Opticians in York.